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El País guanya 18 milions d’euros amb el mur de pagament

El País guanya 18 milions d’euros amb el mur de pagament

El diari de Prisa va tancar el 2023 amb 315.000 usuaris de pagament a la seva web, un 38% més que el 2022, cosa que li va reportar 18,3 milions d’euros (+28%), segons informa Media-tics.. Tot i així, continua dient Media-tics, el paper continua sent el motor en vendes per a El País, ja que el 2023 va ingressar 37 milions d’euros, un 5,6% menys que el 2022. Encara que el veritable negoci del diari segueix sent la publicitat, amb ingressos de 325 milions d’euros el 2023, un 5% més. La digital suposa 80 milions, de manera que el gruix del negoci continua estant offline (244 milions a tots els productes de Prisa).- BeMediàtic/Àmbit d’Estrategia (Il·lustració: Media-tics)